About The Project
Bedo Brew is a coffee cafe trailer located in San Dieg, California. We developed a visual identity that communicated leisure, nostalgia and experience! he Cali coffee scene is healthy and thriving. The laid back coffee culture is always open for new adventure and new experiences to explore.
ROLE
Visual Identity & Packaging
COLLABORATORS
Ya Khadijah Studio, Brand Strategy & Creative Direction
Sara El Kadi, Graphic Designer
Brand Value
Brand Naming
Bedo is Arabic word for Nomad. Nomadic life is very similar to the Bohemia lifestyle which takes on no permanent ties. Wanderers, adventurers, and vagabonds. Associates with a deep sense of freedom to explore different experiences and to keep moving. Bohemianism is commonly associated with creatives, literary types and other artists.
Visual Concept
“Mid-century modern” broadly describes architecture, furniture, and graphic design from the middle of the 20th century.
It is a current HOT aesthetic and retains a lot of the classic style we know and love.
From Mad Men, to SMEG, Mid-Century Modern is the elevated Retro style that is deeply rooted in the design culture coming out of the Bauhaus in Germany in a post-war world.
“I keep going to a lot of places and ending up somewhere I’ve already been.”
Don Draper MAD MEN
Secondary Logo
The BEDO BREW also has alternative lockups. These are to be used particulary in situations legibility is restricted by a more compact media size.
Brand Colors
Brand Typography
